FacultyFaculty/Author Profile
Tsan Abrahamson

Tsan Abrahamson

Cobalt LLP

Berkeley, CA, USA


Tsan Abrahamson's practice focuses on strategic counseling in the areas of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.  She also manages the adverse proceedings practice at the U.S. Patent and Trademark Office Trademark Trial and Appeal Board.

Tsan has an extensive practice in the area of marketing promotions, including social media promotions, such as on Facebook and Twitter, gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions.  She also advises on corresponding privacy issues related thereto.

Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including new FTC guidelines regarding affiliate marketing, CAN-SPAM. and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement.

Tsan also has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.  She has been a SuperLawyer since 2009, and is in Who’s Who Legal for her expertise in Internet and E-commerce matters.  She was inducted into the American Law Institute in 2007.

Tsan’s professional affiliations include the International Trademark Association, the Brand Activation Association, and the American Bar Association.  She is an adjunct professor of law at USF School of Law.

Prior to Cobalt LLP, Tsan was worldwide intellectual property and licensing counsel for LeapFrog Enterprises, Inc., She also practiced for 7 years with the San Francisco firm of Cooley Godward Kronish (formerly Cooley Godward), where she represented video game makers, online auction houses, pharmaceutical companies, and numerous other large companies. Tsan also spent 8 years as a chef.

Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been selected as a California Super Lawyer.

Tsan Abrahamson is associated with the following items:
CHB Chapters  CHB Chapters Trademark Trial and Appeal Board Manual of Procedure (TBMP), Chapter 1100: Concurrent Use Proceedings, United States Patent and Trademark Office (January 2017) - Advanced Trademark Law 2017: Current Issues, Friday, May 12, 2017
Re-Gramming, Hashtagging, and Like-Gating: Sweepstakes in the New Digital Age, and How New Laws May Actually Improve Your Promotions - Hot Topics in Advertising Law 2017, Wednesday, June 28, 2017
Federal Trade Commission, Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
Web Segment  Web Segment Issues Involved in Real-Time Advertising - Hot Topics in Advertising Law 2017, Wednesday, June 28, 2017
Key Issues in Privacy and Data Collection for Advertisers - Hot Topics in Advertising Law 2017, Wednesday, June 28, 2017
Hot Issues in Social Media Marketing - Social Media 2018: Addressing Corporate Risks (San Francisco), Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - TechLaw Institute 2018: The Digital Evolution, Tuesday, March 06, 2018
Course Handbooks  Course Handbooks Hot Topics in Advertising Law 2017
MP3 Audio  MP3 Audio Key Issues in Privacy and Data Collection for Advertisers - Key Issues in Privacy and Data Collection for Advertisers, Wednesday, June 28, 2017
Issues Involved in Real-Time Advertising - Issues Involved in Real-Time Advertising , Wednesday, June 28, 2017
Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
Transcripts  Transcripts Key Issues in Privacy and Data Collection for Advertisers - Key Issues in Privacy and Data Collection for Advertisers, Wednesday, June 28, 2017
Issues Involved in Real-Time Advertising - Issues Involved in Real-Time Advertising , Wednesday, June 28, 2017
Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Key Issues in Privacy and Data Collection for Advertisers - Key Issues in Privacy and Data Collection for Advertisers, Wednesday, June 28, 2017
Issues Involved in Real-Time Advertising - Issues Involved in Real-Time Advertising , Wednesday, June 28, 2017
Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
On-Demand Web Programs  On-Demand Web Programs Hot Topics in Advertising Law 2017, Friday, June 30, 2017, New York, NY
Social Media 2018: Addressing Corporate Risks (San Francisco), Thursday, February 08, 2018, San Francisco, CA
TechLaw Institute 2018: The Digital Evolution, Monday, March 12, 2018, San Francisco, CA
Live Seminar  Live Seminar Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018, New York, NY
Live Webcast  Live Webcast Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018, New York, NY
PLI Grpcast-Live Web  PLI Grpcast-Live Web Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018, New Brunswick , NJ
Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018, Atlanta, GA
Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018, Columbus, OH
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