FacultyFaculty/Author Profile
Tsan Abrahamson

Tsan Abrahamson

Cobalt LLP

Berkeley, CA, USA


Tsan Abrahamson's practice focuses on strategic counseling in the areas of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.  She also manages the adverse proceedings practice at the U.S. Patent and Trademark Office Trademark Trial and Appeal Board.

Tsan has an extensive practice in the area of marketing promotions, including social media promotions, such as on Facebook and Twitter, gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions.  She also advises on corresponding privacy issues related thereto.

Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including new FTC guidelines regarding affiliate marketing, CAN-SPAM. and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement.

Tsan also has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.  She has been a SuperLawyer since 2009, and is in Who’s Who Legal for her expertise in Internet and E-commerce matters.  She was inducted into the American Law Institute in 2007.

In addition to her advertising and promotions work, Tsan has successfully prosecuted and defended thousands of trademarks with the U.S. Patent and Trademark Office and internationally, including difficult sound and sensory marks and design marks. She has registered hundreds of copyrights at the U.S. Copyright Office and overseas.

Tsan’s professional affiliations include the International Trademark Association, the Brand Activation Association, and the American Bar Association.  She is an adjunct professor of law at USF School of Law.

Prior to Cobalt LLP, Tsan was worldwide intellectual property and licensing counsel for LeapFrog Enterprises, Inc., She also practiced for 7 years with the San Francisco firm of Cooley Godward Kronish (formerly Cooley Godward), where she represented video game makers, online auction houses, pharmaceutical companies, and numerous other large companies. Tsan also spent 8 years as a chef.

Tsan's professional affiliations include The American Law Institute, the International Trademark Association (INTA), The American Bar Association, the Promotions Marketing Association, the Mobile Marketing Association, The Fellows of the American Bar Foundation, the American Intellectual Property Law Association, the Dartmouth Lawyers' Association, and the Children's Advertising Review Unit. Locally, she is a member of the Bar Association of San Francisco, Alameda County Bar Association and the Berkeley-Albany Bar Association. She is on the board of trustees for the Developmental Studies Center.

Tsan has been an adjunct professor at USF Law School where she teaches upper division seminars. She also speaks publicly in the areas of children's marketing, advertising, trademarks, and internet matters.

Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been selected as a California Super Lawyer.

Tsan Abrahamson is associated with the following items:
Course Handbooks  Course Handbooks Hot Topics in Advertising Law 2017
Hot Topics in Advertising Law 2018
CHB Chapters  CHB Chapters Re-Gramming, Hashtagging, and Like-Gating: Sweepstakes in the New Digital Age, and How New Laws May Actually Improve Your Promotions - Hot Topics in Advertising Law 2017, Wednesday, June 28, 2017
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
Federal Trade Commission, Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
FTC Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Promotion BIG TICKET Checklist - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Ad HOT BUTTON Checklist - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Web Segment  Web Segment Hot Issues in Social Media Marketing - Social Media 2018: Addressing Corporate Risks (San Francisco), Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - TechLaw Institute 2018: The Digital Evolution, Tuesday, March 06, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
The Future is Now: Advertising Law Issues to Keep on Your Radar - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
MP3 Audio  MP3 Audio Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
The Future is Now: Advertising Law Issues to Keep on Your Radar - The Future is Now: Advertising Law Issues to Keep on Your Radar, Thursday, June 28, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues, Thursday, June 28, 2018
Transcripts  Transcripts Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
The Future is Now: Advertising Law Issues to Keep on Your Radar - The Future is Now: Advertising Law Issues to Keep on Your Radar, Thursday, June 28, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues, Thursday, June 28, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Hot Issues in Social Media Marketing - Hot Issues in Social Media Marketing, Friday, February 02, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues, Thursday, June 28, 2018
The Future is Now: Advertising Law Issues to Keep on Your Radar - The Future is Now: Advertising Law Issues to Keep on Your Radar, Thursday, June 28, 2018
On-Demand Web Programs  On-Demand Web Programs Social Media 2018: Addressing Corporate Risks (San Francisco), Thursday, February 08, 2018, San Francisco, CA
TechLaw Institute 2018: The Digital Evolution, Monday, March 12, 2018, San Francisco, CA
Hot Topics in Advertising Law 2018, Tuesday, July 03, 2018, New York, NY
Live Seminar  Live Seminar Hot Topics in Advertising Law 2019, Tuesday, June 25, 2019, New York, NY
Live Webcast  Live Webcast Hot Topics in Advertising Law 2019, Tuesday, June 25, 2019, New York, NY
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