Course Handbook  Course Handbook

Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2016

Publication Date: October 2016 Number of Volumes: 1
ISBN Number: 9781402427718 Page Count: 512 pages

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Table of Contents
Chapter 1: Guidance for NAI Members: Use of Non-Cookie Technologies for Interest-Based Advertising Consistent with the NAI Code of Conduct (May 18, 2015) Noga Rosenthal ~ Chief Privacy Officer, Epsilon/Conversant
J. Jurgen Van Staaden ~ NAI
Chapter 2: Guidance for NAI Members: Determining Whether Location is Imprecise (July 20, 2015) Noga Rosenthal ~ Chief Privacy Officer, Epsilon/Conversant
J. Jurgen Van Staaden ~ NAI
Chapter 3: Self-Regulatory Principles for Online Behavioral Advertising (July 2009) Alan Chapell ~ Chapell & Associates
Chapter 4: Self-Regulatory Principles for Multi-Site Data (November 2011) Alan Chapell ~ Chapell & Associates
Chapter 5: Application of Self-Regulatory Principles to the Mobile Environment (July 2013) Alan Chapell ~ Chapell & Associates
Chapter 6: Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices (November 2015) Alan Chapell ~ Chapell & Associates
Chapter 7: No silver bullet: De-identification still doesn’t work (July 9, 2014) Arvind Narayanan ~ Princeton University
Edward W Felten ~ Princeton University
Chapter 8: Online Behavioral Advertising: Regulatory Developments in the U.S., EU and Asia D. Reed Freeman ~ WilmerHale
Amy Pearlman ~ WilmerHale
Shane Hebel ~ WilmerHale
Chapter 9: In re Goldenshores Technologies, LLC v. Geidl, Docket No. C-4446, Federal Trade Commission (March 31, 2014) Megan Cox ~ Division of Privacy and Identity Protection , Federal Trade Commission
Chapter 10: Keeping Up with the Online Advertising Industry (April 21, 2016) Megan Cox ~ Division of Privacy and Identity Protection , Federal Trade Commission
Jessica L Rich ~ Associate Director, Division of Financial Practices; Bureau of Consumer Protection, Federal Trade Commission
Chapter 11: In re Nomi Technologies, Inc., Docket No. C-4538, Federal Trade Commission (August 28, 2015) Megan Cox ~ Division of Privacy and Identity Protection , Federal Trade Commission
Chapter 12: In re Epic Marketplace, Inc., Docket No. C-4389, Federal Trade Commission (March 13, 2013) Megan Cox ~ Division of Privacy and Identity Protection , Federal Trade Commission
Chapter 13: Sample Letter to Mobile App Developer from Federal Trade Commission re: Silverpush Megan Cox ~ Division of Privacy and Identity Protection , Federal Trade Commission
Chapter 14: 2015 Update to the NAI Code of Conduct Noga Rosenthal ~ Chief Privacy Officer, Epsilon/Conversant
J. Jurgen Van Staaden ~ NAI
Chapter 15: 2015 Update to the NAI Mobile Application Code Noga Rosenthal ~ Chief Privacy Officer, Epsilon/Conversant
J. Jurgen Van Staaden ~ NAI
Chapter 16: Spokeo, Inc. v. Robins, 136 S.Ct. 1540 (2016) Noah A Levine ~ WilmerHale
Chapter 17: Attias v. CareFirst, Inc., No. 15-cv-00882, 2016 WL 4250232 (D. D.C. August 10, 2016) Noah A Levine ~ WilmerHale
Chapter 18: Whalen v. Michael Stores Inc., 153 F.Supp.3d 577 (E.D.N.Y. 2015) Noah A Levine ~ WilmerHale
Chapter 19: Khan v. Children's National Health System, No. TDC-15-2125, 2016 WL 2946165 (D. Md. 2016) Noah A Levine ~ WilmerHale
Chapter 20: In re: Nickelodeon Consumer Privacy Litigation, No. 15-1441, 2016 WL 3513782 (3d Cir. 2016) Noah A Levine ~ WilmerHale
Chapter 21: Yershov v. Gannett Satellite Information Network, Inc., 820 F.3d 482 (1st Cir. 2016) Noah A Levine ~ WilmerHale
Chapter 22: Putting It Together: Running Programs Online, on Mobile Devices, in Social Media, Mobile and Apps Colin O’Malley ~ Founder, Principal, The Lucid Privacy Group
Chapter 23: The Rapid Rise of Programmatic Television: What PTV Means for Advertisers in 2016 (December 2015) Andy Dale ~ Senior Counsel, DataXu
Colin O’Malley ~ Founder, Principal, The Lucid Privacy Group
Chapter 24: Understanding Today’s Cross-Device Consumer: Unlocking the Power of Data Science & Analytics to Engage People, Not Devices (February 2016) Andy Dale ~ Senior Counsel, DataXu
Colin O’Malley ~ Founder, Principal, The Lucid Privacy Group
Chapter 25: Virtual Reality and Data Privacy Concerns (April 14, 2016) Rachel Glasser ~ Partner, Director of Privacy and Partner Activation, GroupM
Index

This Course Handbook was compiled for the program, Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2016.

PLI’s nationally acclaimed course handbooks represent the definitive thinking of the nation’s finest legal minds on timely topics and are considered the standard reference in the field. This course handbook is prepared specifically for the program and stands alone as a permanent reference.

Chairperson(s)
D. Reed Freeman, WilmerHale
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