FacultyFaculty/Author Profile

Ruby A. Zefo

Intel Corporation
Legal Director, Trademarks & Brands and Information Technology
Santa Clara, CA, USA


Ruby A. Zefo

Primary Areas of Practice: Trademark Law

Law School / Graduate School: Stanford University Law School

Work History:
1986-1990: various marketing management roles at GTE
1993-1996: IP and general commercial litigator at Fenwick & West
1996-2003: marketing, licensing, and brands attorney at Sun Microsystems
2003-present: managing counsel and director of trademarks at Intel Corporation

Professional Memberships: INTA (on Board of Directors and Chair of Board Audit Committee through Dec. 2010, Chair of Enforcement Committee through 2011, and on PDA Council).

Ruby Zefo is Director of Trademarks & Brands at Intel Corporation.  Ruby manages the team responsible for all legal aspects of Intel's trademark practice, including clearance, licensing, prosecution and enforcement worldwide. Ruby began her law career at Fenwick & West, specializing in intellectual property and general commercial litigation. In 1996 she joined Sun Microsystems, Inc., specializing in licensing, marketing, and trademark law. She joined Intel in 2003. Ruby is a frequent speaker on trademark clearance, prosecution, licensing and enforcement practices. 

Ruby is a member of the INTA Board of Directors for the 2008-2010 term and the Chair of the Board Audit Committee; Chair of the Enforcement Committee for the 2010-2011 term; and a member of the Policy Development & Advocacy Executive Council. 

Ruby has a B.S. in Business Administration from the University of California at Berkeley, and a J.D. from Stanford Law School.

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