FacultyFaculty/Author Profile
Rick  Buck

Rick Buck

Zeta Global
Senior Vice President, Privacy
Burlington, MA, USA

Rick Buck is the Senior Vice President, Privacy of Zeta Global a data-driven marketing technology company that helps brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. Rick works with clients and privacy organizations to promote best practices in responsible digital marketing. He is an established global privacy compliance expert with in-depth knowledge of privacy laws and an extensive understanding of Omni-channel marketing including: OBA, mobile marketing, SMS, email and attribution. Prior to joining Zeta, Rick held positions as Head of Privacy at eBay responsible for eBay Enterprise and StubHub US, and Vice President of Privacy at GSI Commerce/e-Dialog. He is a regular speaker at industry events, currently sits on the DMA’s Ethics Operating Committee, a board member of the Email Sender & Provider Coalition, and actively involved in the International Association of Privacy Professionals, Messaging Malware and Mobile Anti-Abuse Working Group, and other related organizations focused on betterment of the digital marketing.

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