On-Demand   On-Demand Web Programs

Fundamentals of Trademark Law in the Global Marketplace 2017

Released on: Jul. 25, 2017
Running Time: 06:32:05

The catalyst could be the controversial name of a sports franchise or the design of an iconic athletic shoe.  Whatever the stimulus, trademark law is witnessing a global broadening of its reach on society and business that seems to glimpse just the start of this law’s boundless geographical impact.  As business globalizes and the online channels through which brands market and sell their goods proliferate, policing and enforcing trademarks has become an increasingly challenging duty. 

And lawyers practicing in this field know that failure to protect their marks is unacceptable.  At a time where that task is proving to be ever more difficult, attorneys in the field must stay current on the latest developments and tactics with a sharp protective focus on the domestic and international marketplace.  Every year, PLI’s Fundamentals of Trademark Law in the Global Marketplace designs its agenda to shed light on the concerns that trademark lawyers are aware of now or should be.  The 2017 program will review the law’s basic foundations, address the most recent major case law and deliver practical takeaways in managing a range of trademark law matters for beginner and experienced trademark lawyers alike. 

You will learn:

  • Trademark law basics, including the Lanham Act, unfair competition and dilution
  • Practical tips and strategies for searching and clearing marks
  • Applying for federal registration, domestic and international registration issues
  • Trademark infringement actions, strategies, remedies and litigation alternatives
  • Hot topics and a review of the latest developments in trademark law

Special feature:

Video Simulation Hypothetical Exercise: TTAB or Federal Court?

Attorneys new to trademark law looking for a complete review of the practice should benefit from the program, while seasoned trademark lawyers should find our updates and practice tips timely and helpful. 

Lecture Topics [Total time 06:32:05]

Segments with an asterisk (*) are available only with the purchase of the entire program.

  • Introduction* [00:07:17]
    Anne Hiaring Hocking
  • Key Principles of Trademark Law and Unfair Competition [01:19:38]
    Vineeta Gajwani
  • Trademarks in Practice: Searching, Clearance and the Application Process in the United States [01:18:15]
    Robert B. Burlingame
  • International Searching and Filing Strategies [00:59:30]
    Herb Williams
  • Trademark Infringement Primer [00:59:45]
    Vijay K. Toke
  • Litigation Alternatives and Hot Topics in the U.S. and Abroad [01:47:40]
    Vijay K. Toke, Frank Goldberg, Beth M. Goldman, Andrew S. MacKay

The purchase price of this Web Program includes the following articles from the Course Handbook available online:


  • COMPLETE COURSE HANDBOOK
  • Fundamentals of Trademark Law in the Global Marketplace: An Introduction to Trademarks
    Adam D. Resnick
  • Fundamentals of Trademark Law in the Global Marketplace (PowerPoint slides)
    Adam D. Resnick
  • Trademark Clearance, Risk Assessment and the Application Process
    Ashly Iacullo Boesche
  • Ins and Outs of TTAB and Domain Name Proceedings for Brand Owners (April 10, 2017)
    Deborah K. Squiers
  • Case Summary—Trader Joe’s Co. v. Hallatt, 835 F.3d 960 (9th Cir. 2016)
    Beth M. Goldman
  • Trademark and Unfair Competition Litigation: A Primer
    Vijay K. Toke

Presentation Material


  • Key Principles of Trademark Law and Unfair Competition
    Vineeta Gajwani
  • Trademarks in Practice: Searching, Clearance and the Application Process in the United States
    Robert B. Burlingame
  • International Clearance & Filing Strategies
    Herb Williams
  • Trademark Litigation: A Primer
    Vijay K. Toke
  • Litigation Alternatives and Hot Topics in the U.S. and Abroad
    Frank Goldberg, Beth M. Goldman, Andrew S. MacKay
Chairperson(s)
Anne Hiaring Hocking ~ Donahue Fitzgerald LLP
Speaker(s)
Robert B. Burlingame ~ Pillsbury Winthrop Shaw Pittman LLP
Vineeta Gajwani ~ Managing Counsel, IP, Electronic Arts Inc.
Frank Goldberg ~ Associate General Counsel, Intellectual Property, Zynga Inc
Beth M. Goldman ~ Orrick, Herrington & Sutcliffe LLP
Andrew S. MacKay ~ Donahue Fitzgerald LLP
Vijay K. Toke ~ Cobalt LLP
Herb Williams ~ Senior Attorney, Trademarks & Brands Legal, Intel Corp
General credit information about this format appears below. For credit information specific to this program, please choose your jurisdiction(s) in the Credit Information box on the right-hand side of this page.

PLI’s live and on-demand webcasts are single-user license products intended for an individual registrant only. Credit will be issued only to the individual registered.


U.S. MCLE States

Alabama:  PLI’s on-demand web programs qualify as “online” credit. Attorneys are limited to 6 credits of online programs per reporting period.

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Arkansas:  PLI’s on-demand web programs are not approved for Arkansas CLE credit.

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Connecticut: Effective January 1, 2017, all PLI products can fulfill Connecticut’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

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New Mexico:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 4 credits of self-study per reporting period.

New York

Experienced Attorneys:  All PLI products can fulfill New York’s CLE requirements for experienced attorneys. There is no limit to the number of credits an attorney can earn via PLI products.

Newly Admitted Attorneys:  PLI’s transitional on-demand web programs can be used to fulfill the requirements for New York newly admitted attorneys. Only professional practice and law practice management credits may be earned via transitional on-demand web programs. Ethics and skills credits may not be earned via on-demand web programs.

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Rhode Island:  PLI’s on-demand web programs qualify as “on-demand” credit. Attorneys are limited to 3 on-demand credits per reporting period.

South Carolina:  PLI’s on-demand web programs qualify as “alternatively delivered” credit. Attorneys are limited to 6 credits of alternatively delivered programs per reporting period.

Tennessee:  PLI’s on-demand web programs qualify as “distance learning” credit. Attorneys are limited to 8 credits of distance learning per reporting period.

Texas:  All PLI products can fulfill Texas’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Utah:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 12 credits of self-study per reporting period.

Vermont:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 10 credits of self-study per reporting period.

Virgin Islands:  All PLI products can fulfill the Virgin Islands’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Virginia:  PLI’s on-demand web programs qualify as “pre-recorded” credit. Attorneys are limited to 8 credits of pre-recorded programs per reporting period.

Washington:  PLI’s on-demand web programs qualify as “A/V” credit. Attorneys are limited to 22.5 credits of A/V programs per reporting period.

West Virginia:  PLI’s on-demand web programs qualify as “online” credit. Attorneys are limited to 12 credits of online instruction per reporting period.

Wisconsin:  PLI’s on-demand web programs qualify as “repeated, on-demand” credit. Attorneys are limited to 15 credits of repeated, on-demand programs per reporting period. No ethics credits can be earned via on-demand web programs.

Wyoming:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.


CPD Jurisdictions

British Columbia (CPD-BC):  PLI’s on-demand web programs are not eligible for CPD-BC credit unless viewed with at least one other attorney or an articled student. In this case, the credit must be recorded as a “study group.”

Ontario (CPD-ON):  PLI’s on-demand web programs qualify as “recorded” credit. If viewed without a colleague, attorneys are limited to 6 credits of recorded programs per year. If viewed with at least one colleague, there is no limit to the number of credits that can be earned via recorded programs.

Quebec (CPD-QC):  PLI’s on-demand web programs can fulfill Quebec’s CPD requirements.

Hong Kong (CPD-HK):  PLI’s on-demand web programs are not approved for CPD-HK credit.

United Kingdom (CPD-UK):  PLI’s on-demand web programs can fulfill the United Kingdom’s CPD requirements.

Australia (CPD-AUS):  PLI’s on-demand web programs may fulfill Australia’s CPD requirements. Credit limits for on-demand web programs vary according to jurisdiction. Please refer to your jurisdiction’s CPD information page for specifics.


Other Credit Types

CPE Credit (NASBA):  Select on-demand web programs qualify as “QAS Self-Study” credit. Please check the Credit Information box on the right-hand side of this page to verify CPE credit availability.

IRS Continuing Education (IRS-CE):  PLI’s on-demand web programs may fulfill IRS-CE requirements. To request IRS-CE credit, please notify PLI at plicredits@pli.edu of your request and include your Preparer Tax Identification Number (PTIN).

Certified Fraud Examiner CPE:  PLI’s on-demand web programs may fulfill Certified Fraud Examiner CPE requirements. To request CPE credit or find out which programs offer CPE, please contact PLI at plicredits@pli.edu.

IAPP Continuing Privacy Credit (CPE):  PLI’s on-demand web programs may fulfill Privacy CPE credit requirements.

HR Recertification (HRCI):  PLI’s on-demand web programs may fulfill HR credit requirements.

SHRM Recertification (SHRM):  PLI’s on-demand web programs qualify as "self-paced" credit. SHRM professionals are limited to 30 credits of self-paced programs per recertification period.

Compliance Certification Board (CCB):  PLI’s on-demand web programs qualify as “self-study” credit. Candidates are limited to 10 self-study credits per 12-month period, and certification holders are limited to 20 self-study credits per 2-year renewal period.

Certified Anti-Money Laundering Specialists Certification (CAMS):  PLI’s on-demand web programs are not approved for CAMS credit.

New York State Social Worker Continuing Education (SW CPE):  PLI’s on-demand web programs are not approved for SW CPE credit.

American Bankers Association Professional Certification (ABA):  PLI’s on-demand web programs may fulfill ABA credit requirements.

 

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