FacultyFaculty/Author Profile
Jonathan  Carson

Jonathan Carson

Carson Carson
Principal
New York, NY, USA


Jonathan Carson is an award-winning professional and entrepreneur with 20 years experience in digital media.  He has a versatile skillset, with success in both start-up and large company environments; in U.S. and global markets; and in growth and turnaround environments.  He helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data.

 Most recently, Carson was the Chief Revenue Officer of Vevo, the world’s #1 music property and Youtube’s largest content partner.  In this role, he oversaw Vevo’s global sales and marketing functions.

 Prior to that, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries.

 An accomplished entrepreneur, Carson was previously co-founder and CEO of BuzzMetrics, the world’s leading social media intelligence company, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.

 Prior to BuzzMetrics, Carson founded Intercities, Inc., an interactive development firm with clients including Intel, Disney, and National Institutes of Health.  In 1995, Carson co-founded OuterSound.com, a pioneering and award-winning music industry web site, which was acquired in 1999.

 Carson is a frequent speaker on digital topics at conferences (Mobile World Congress, Cannes, CES), on broadcast (CNN, CBS, NPR) and in print (Wired, Wall Street Journal, New York Times).

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