transcript   Transcript

Issues Involved in Real-Time Advertising

Recorded on: Jun. 28, 2017
Running Time: 01:00:36

Full Transcript:

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Taken from the Web Program Hot Topics in Advertising Law 2017 recorded June 2017 in New York.

Issues Involved in Real Time Advertising [01:00:36]
  • What is the law and what are the practical implications?
  • Rapid response rooms, the review process involved, and ways to manage risks
  • Geofencing, promotions, and local sweepstakes rules
  • Issue-spotting for live events
  • Setting lures for Pokemon Go, e.g. Magnum
  • How does real-time advertising tie into social media?
  • Guerilla marketing and how to avoid it (or avoid getting caught)

Speakers:    Tsan Abrahamson, Jane G. Pollack, Laura J. Protzmann, Randi W. Singer

The purchase price of this segment includes the following article from the Course Handbook available online:

  • 2017 Trends in Marketing Communications Law

Presentation Material

  • Issues Involved in Real-Time Advertising
    Tsan Abrahamson, Jane G. Pollack, Laura J. Protzmann, Randi W. Singer
Tsan Abrahamson ~ Cobalt LLP
Jane G Pollack ~ Director and Associate General Counsel, Citigroup Inc.
Laura J Protzmann ~ Senior Director, Associate General Counsel, KIND
Randi W Singer ~ Weil, Gotshal & Manges LLP
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