transcript   Transcript

Hot Issues in Social Media Marketing

Recorded on: Feb. 2, 2018
Running Time: 01:00:03

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Taken from the Web Program Social Media 2018: Addressing Corporate Risks Recorded January 2018 in San Francisco

Hot Issues in Social Media Marketing [01:00:02]

  • Working with social influencers
  • Native advertising:  Where to draw line?
  • Programmatic advertising concerns
  • Hashtags:  Emerging best practices
  • Key NAD case developments  
  • Risk mitigation strategies

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Hot Issues in Social Media Advertising
    Terri J. Seligman

Presentation Material
  • Hot Issues in Social Media Marketing
    Tsan Abrahamson
(s)
Tsan Abrahamson ~ Cobalt LLP
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