On-Demand   Web Segment

Hot Topics in Advertising Law 2017

Recorded on: Jun. 28, 2017
Running Time: 01:21:47
Taken from the Web Program Hot Topics in Advertising Law 2017 recorded June 2017 in New York.

FTC, NAD, and FCC: Year in Review & Enforcement Priorities [01:21:47]
  • Latest developments on advertising disputes at the NAD and NARB
  • FTC consumer protection enforcement priorities in 2017
  • Advertising priorities for FCC
  • Updates on SMS Promotions

Speakers:    Christine DeLorme, Hal Hodes, Marc S. Roth


The purchase price of this segment includes the following article from the Course Handbook available online:

  • Materials Regarding Claims for Homeopathic Drugs
    Christine L. DeLorme
  • ECM BioFilms, Inc. v. Federal Trade Commission, No. 15-4339 (6th Cir. 2017)
    Christine L. DeLorme
  • Letters to Marketers and Influencers Regarding Disclosures
    Christine L. DeLorme
  • National Advertising Division, Press Release: NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge (New York, NY, April 18, 2017)
    Hal Hodes
  • National Advertising Division, Press Release: NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims (New York, NY, January 17, 2017)
    Hal Hodes
  • National Advertising Division, Press Release: NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz (New York, NY, August 29, 2016)
    Hal Hodes
  • Remarks of FCC Commissioner Michael O’Rielly, ACA International’s Washington Insights Conference (May 4, 2017)

Presentation Material

  • FTC Year in Review
    Christine L. DeLorme
  • What are ASRC and NAD?
    Hal Hodes
  • Mobile Marketing and FCC Update
    Marc S. Roth
(s)
Christine L DeLorme ~ Bureau of Consumer Protection, Division of Advertising Practices, Federal Trade Commission
Hal Hodes ~ Senior Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
Marc S Roth ~ Davis Wright Tremaine LLP
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Advertising Law Institute 2017 Oct. 20, 2017

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