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Digital Incentives, Pricing and Data in the Advertising Space

Recorded on: Oct. 19, 2017
Running Time: 01:01:05

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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Digital Incentives, Pricing and Data in the Advertising Space [01:01:05]

In today’s digital economy marketers employ coupons, loyalty programs, and other offers to collect increasing amounts of data from consumers, and the use of digital incentives is now more the norm than the exception. While using these incentives implicates new areas of law, traditional concerns remain as well.  In the realm of coupons, rebates, daily deals, loyalty programs, and free offers, learn about:

  • Creating and implementing legally compliant offers
  • Combating consumer fraud
  • Avoiding situations where offers become “too good to be true”

Speaker:    Nerissa Coyle McGinn
(IAPP Privacy credit for Privacy Professionals)

Presentation Material

  • Loyalty Programs, Digital Incentives, Pricing and Data in the Advertising Space
    Nerissa Coyle McGinn
(s)
Nerissa Coyle McGinn ~ Loeb & Loeb LLP
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