transcript   Transcript

Copyright, Content and Trademark Licensing

Recorded on: Mar. 8, 2018
Running Time: 01:15:57

Full Transcript:

If you are a Privileged Member, just log in and start reading now! If you are not a Privileged Member, please click here to learn how unlimited access to PLI programs may be right for you and your firm.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.

Taken from the Web Program Advanced Licensing Agreements 2018 held March 2018 in New York

Copyright, Content and Trademark Licensing [01:15:57]

  • Impact of digital distribution and media on licensing issues
  • Structuring the acquisition of rights in content: licenses vs. assignments and works made for hire
  • The latest developments: copyright termination of transfers and licenses
  • Preexisting content vs. newly created content
  • Licensing for social media and user-generated content
  • Analysis of key contract issues and negotiating points in content licenses
  • Quality control considerations
  • Advanced considerations in trademark and brand licensing
  • Review sample licensing provisions
  • Case law update and licensing implications
  • Implementing a brand licensing program
  • Business considerations in licensing programs

Oliver Herzfeld, Kenneth M. Kaufman

The purchase price of this Web Program segment includes the following articles from the Course Handbook available online:

  • Copyright and Content Licensing
    Kenneth M. Kaufman
  • Advanced Business Issues in Trademark Licensing
    Paula Jill Krasny
  • Advanced Trademark Licensing (PowerPoint slides)
    Tiki Dare

Presentation Material

  • Copyright and Content Licensing
    Kenneth M. Kaufman
  •  How To Establish A Brand Licensing Program
    Oliver Herzfeld
Oliver Herzfeld ~ Senior Vice President & Chief Legal Officer, Beanstalk
Kenneth M. Kaufman ~ Manatt, Phelps & Phillips, LLP
Transcript FAQ's
  • How Can I Access Transcripts?
    You must be a Member in good standing.

  • Can I access the Video?
    Yes, you can access the video if you have the Adobe Flash plugin installed. Click on the video camera icon when you mouse over each paragraph. The media will begin playback at that point.

  • Can I get CLE credit for reading the transcript?
    No, CLE credit cannot be earned for reading a transcript. CLE credit is issued only for verified attendance while watching a web program. If seeking credit, please verify the program's eligibility for credit and expiration date in your jurisdiction on the web segment launch page before commencing the program.

  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2019 Practising Law Institute. Continuing Legal Education since 1933.

© 2019 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.