transcript   Transcript

Advertising Law Foundations

Recorded on: Dec. 21, 2017
Running Time: 00:59:56

Full Transcript:



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Taken from the Web Program Fundamentals of Privacy Law 2017 Recorded December 2017 in New York

Advertising Law Foundations [00:59:56]

Legal Challenges in Successful Digital Marketing:  The discussion will revolve around the legal/privacy challenges in the advertising world and examples of how to work through it.  High level topics include:

  • CAN-SPAM
  • CASL
  • GDPR - ePrivacy Directive
  • Re-targeting programs
  • Cross device ID/targeting
  • Leveraging social media
Rick Buck, Gary A. Kibel, Tanya Madison

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Davis & Gilbert LLP, Digital Media, Technology & Privacy Alert: T Minus 1 Year Until GDPR: Are You Ready for Take Off? (May 2017)
    Justin H. Lee, Vivian Wang, Gary A. Kibel
  • Davis & Gilbert LLP, Digital Media, Technology & Privacy Alert: FTC’s New Staff Report Applies Privacy Principles to Cross-Device Tracking (February 2017)
    Gary A. Kibel, Richard S. Eisert, Vejay G. Lalla
  • Davis & Gilbert LLP, Digital Media, Technology & Privacy Alert: Enforcement of DAA Cross-Device Guidance to Begin on February 1, 2017 (November 2016)
    Gary A. Kibel, Richard S. Eisert
  • Davis & Gilbert LLP, Digital Media, Technology & Privacy Alert: A Fallen Warrior in the Game of Mobile Privacy (October 2016)
    Gary A. Kibel, James L. Johnston, Vivian Wang
Presentation Material
  • Advertising Law Foundations
    Rick Buck
  • Advertising Law Foundations: Key Areas of Engagement
    Tanya Madison
(s)
Rick Buck ~ Senior Vice President, Privacy, Zeta Global
Gary A. Kibel ~ Davis & Gilbert LLP
Tanya Madison ~ Chief Privacy Counsel, TD Bank
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