1-Hour Program

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Overview

As if 50-state compliance weren’t enough of a challenge for a marketing lawyer, today’s global sweepstakes campaigns demand an understanding of the laws of multiple countries that can vary dramatically when it comes to requirements like registration and bonding, permitted prizes, translation, drawings, and many other restrictions. This Briefing will discuss some of the issues in structuring a global prize promotion, and drill down on the laws in this complex area using examples from specific countries, with the goal of helping attendees better understand how to evaluate and structure their own campaigns.  Listen to experienced lawyers from the U.S., Argentina, Portugal, Switzerland, and India talk about the challenges and new developments under the law in their countries.

What you’ll learn:

  • Considerations and risks when running today’s global campaigns (15 minutes)
  • How to understand and work with country-specific requirements in global campaigns (15 minutes)
  • Key requirements and new developments in U.S., Argentina, Portugal, Switzerland, and India (15 minutes)
  • A look at how intellectual property, privacy and social media laws, regulations and rules intersect with sweepstakes (15 minutes)

Who should attend:

Inside and outside counsel, paralegals and marketers who are working with multi-country sweepstakes, contests and other types of promotions

Credit Details