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Digital marketing is evolving at a rapid pace, companies are increasingly using emerging advertising technologies to focus marketing campaigns, create consumer-relevant content, and enhance consumer reach. Advertising innovation is fraught with complex regulatory and compliance issues around ad fraud and brand safety, developing GDPR-compliant data privacy regulations, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.
Attending this session will arm you with knowledge of the issues and strategies to prepare, plan and address them. For professionals conducting business in California, this program also examines CCPA (California Consumer Privacy Act) issues and concerns. Come learn from law firm and in-house expert faculty on the future of AdTech!
What You Will Learn:
Learn about various types of ad fraud, and best practices for combating ad fraud. Learn about the scope of and issues around brand safety, and what steps the industry is taking to tackle the issue. You will also learn about developments in data privacy laws in the U.S. and internationally that will shape the future of Adtech and how it is used.
Finally, armed with knowledge about legal developments and common concerns, you will learn how to effectively negotiate agreements to allocate risk appropriately.
Real world examples and practical solutions for dealing with these issues. Sample contract provisions and negotiating strategies. Interactive Q&A.