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Overview
Digital marketing is evolving at a rapid pace, companies are increasingly using emerging advertising technologies to focus marketing campaigns, create consumer-relevant content, and enhance consumer reach. Advertising innovation is fraught with complex regulatory and compliance issues around ad fraud and brand safety, new data privacy legislation, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.
Attending this session will arm you with knowledge of the issues and strategies to prepare, plan and address them. This program also examines the new issues and compliance hurdles brought on by domestic and international privacy legislation.
What You Will Learn
- Learning about various types of ad fraud and best practices for combating ad fraud. Learning about the scope of and issues around brand safety, and what steps the industry is taking to tackle the issue.
- Examining how international and domestic privacy legislation has affected the AdTech industry and what advertisers, platforms, and agencies should prepare for in light of recent privacy legislation.
- Understanding best practices to effectively negotiate agreements and allocate risk appropriately.
Special Features
Real world examples and practical solutions for dealing with these issues. Sample contract provisions and negotiating strategies.
Who Should Attend
Anyone who works within the digital advertising industry and/or engages in programmatic advertising, whether for your own company or for your clients.