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Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, Yelp, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have embraced social media; one recent study reveals that, of the Fortune Global 500, 97% are on LinkedIn; 86% have Twitter accounts; 84% have a presence on Facebook; 66% have a YouTube channel; and 45% actively use Instagram; these numbers will only increase over time.
However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.
What You Will Learn
- How social media is creating new business opportunities – and new legal risks – for businesses
- The rise of online contractual eco-systems: what every company should know
- Legal hurdles and solutions in making marketing uses of user-generated content
- Use of influencers, native advertising, hashtags and other social media marketing issues
- Geo-location tracking, interest-based advertising and other privacy-related developments
- Social media usage in the workplace: identifying risks and minimizing liability
- Practical tips for handling real-world issues
- Up to one hour of Ethics CLE credit
- In-house panel addresses hot issues and emerging trends, and provides creative solutions
Program Level: Overview
Intended Audience: in-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media.
Prerequisites: An interest in the corporate use of social media.
Advanced Preparation: None