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Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat, Twitter, Yelp, YouTube and other social media sites continue to transform not only the daily lives of consumers, but also how companies interact with consumers. This has been particularly true during the pandemic; never has it been more important for corporations to use effectively social media and mobile apps in order to engage and interact with home-bound customers and potential customers.
However, along with the exciting marketing and other engagement opportunities presented by social media comes challenging legal issues. In seeking to leverage social media to grow its business, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.
What You Will Learn
- How social media is creating new business opportunities – and new legal risks – for businesses, especially during the COVID-19 pandemic
- The increasing importance of online contractual eco-systems: what every company should know
- Legal hurdles and solutions in making marketing uses of user-generated content
- Initiatives to limit the scope of the CDA Section 230 safe harbor, one of the foundational laws of the U.S. social media industry
- Use of influencers, native advertising, hashtags and other social media marketing issues
- The CCPA, the new CPRA and other privacy-related developments
- Practical tips for handling real-world issues
- Up to one hour of Ethics CLE credit
- In-house panel addresses hot issues and emerging trends, and provides creative solutions
Program Level: Overview
Intended Audience: in-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media.
Prerequisites: An interest in the corporate use of social media.
Advanced Preparation: None