See Credit Details Below
Overview
Advertisers around the world are promoting the environmental benefits of their products and lawmakers, regulators, and advertising self-regulatory authorities are taking notice. With increased concerns about greenwashing, marketers should pay close attention to the rules governing the use of environmental marketing claims, which are changing rapidly. Members of the Global Advertising Lawyers Alliance will provide an overview of some of the key, recent developments, including:
- How is environmental marketing regulated? – 11 minutes
- Substantiating environmental marketing claims – 11 minutes
- General environmental benefit claims – 11 minutes
- Aspirational claims and corporate commitments – 11 minutes
- What is “net zero”? – 11 minutes
- “Recyclable” claims – 11 minutes
- Use of seals and certifications – 11 minutes
- What’s next? – 13 minutes
Who Should Attend: In-house counsel, outside attorneys, compliance, communications, media, and other allied professionals interested in environmental advertising law around the world
Program Level: Overview
Prerequisites: None
Advanced Preparation: None
Moderator:
Jeffrey A. Greenbaum
Frankfurt Kurnit (United States)
Faculty:
Jani Cronjé
Adams & Adams (South Africa)
Brinsley Dresden
Lewis Silkin LLP (United Kingdom)
Conor Griffin
Duncan Grehan & Partners (Ireland)
Maria Gueorguiev
Veirano Advogados (Brazil)
Baran Guney
Gun + Partners (Turkey)
Krishna Jhala
Al Tamimi & Company (United Arab Emirates)
Aakriti Vadehra
Kan & Krishme (India)