2-Hour Program

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Advertisers around the world are promoting the environmental benefits of their products and lawmakers, regulators, and advertising self-regulatory authorities are taking notice.  With increased concerns about greenwashing, marketers should pay close attention to the rules governing the use of environmental marketing claims, which are changing rapidly.  Members of the Global Advertising Lawyers Alliance will provide an overview of some of the key, recent developments, including: 

  • How is environmental marketing regulated? – 11 minutes
  • Substantiating environmental marketing claims – 11 minutes
  • General environmental benefit claims – 11 minutes
  • Aspirational claims and corporate commitments – 11 minutes
  • What is “net zero”? – 11 minutes
  • “Recyclable” claims – 11 minutes
  • Use of seals and certifications – 11 minutes
  • What’s next? – 13 minutes


Who Should Attend:  In-house counsel, outside attorneys, compliance, communications, media, and other allied professionals interested in environmental advertising law around the world

Program Level: Overview

Prerequisites: None

Advanced Preparation: None



Jeffrey A. Greenbaum 

Frankfurt Kurnit (United States)



Jani Cronjé

Adams & Adams (South Africa)


Brinsley Dresden

Lewis Silkin LLP (United Kingdom)


Conor Griffin

Duncan Grehan & Partners (Ireland)


Maria Gueorguiev

Veirano Advogados (Brazil)


Baran Guney

Gun + Partners (Turkey)


Krishna Jhala

Al Tamimi & Company (United Arab Emirates)


Aakriti Vadehra

Kan & Krishme (India)

Credit Details