1-Day Program

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Overview

Why You Should Attend

Annually updated, this program tackles the advertising and marketing challenges arising from cutting-edge technologies and creative methods for engaging consumers. Led by experienced faculty, it delves into the issues companies encounter while designing and executing advertising campaigns. Participants gain practical insights and actionable strategies that can be applied in their daily work.

What You Will Learn

After completing this program, participants will be able to:

  • Describe recent enforcement actions and hear about priorities at the FTC and NAD
  • Identify key boilerplate/overlooked provisions in contracts that every advertiser should have on their radar
  • Explain challenges that arise in the context of regulated industries
  • Issue spot and refine approaches to common advertising issues that crop up day-to-day 
  • Describe how AI is disrupting advertising law and develop appropriate guidance for marketing teams using these tools  
  • Learn practical ethics lessons from hypotheticals involving common advertising practice scenarios

Who Should Attend

This program is designed for firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law.

Program Level: Update

Prerequisites: An interest in advertising and marketing law.

Advanced Preparation: None

Credit Details

Schedule & Location

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