1-Hour Program

See Credit Details Below

Overview

This Briefing will be 90 minutes in length.


The Paris 2024 Summer Olympics are days away, setting the global stage for marketing campaigns of epic proportions—but also for monumental legal risks. Sponsors are strategizing on how to protect their million-dollar investments while non-sponsors are figuring out how to be part of the Olympic spirit without running afoul of the law.

With billions of eyes watching, sponsors and marketers across the world have the opportunity to make their own impact on the event. Members of the Global Advertising Lawyers Alliance will have an in-depth discussion of “ambush marketing” and the laws that govern it, as well as proactive steps sponsors can take to safeguard their investments to help ensure the success of their campaigns.

Faculty will discuss critical concepts in this arena, including:

  • What is ambush marketing – 10 minutes
  • The risks of engaging in ambush marketing – 5 minutes
  • How corporate sponsors can protect their investments – 5 minutes
  • Overview of ambush marketing laws and recent case studies in the United States – 10 minutes
  • Overview of ambush marketing laws and recent case studies in Canada – 10 minutes
  • Overview of ambush marketing laws and recent case studies in France – 10 minutes
  • Overview of ambush marketing laws and recent case studies in India – 10 minutes
  • Overview of ambush marketing laws and recent case studies in Kenya – 10 minutes
  • Overview of ambush marketing laws and recent case studies in Mexico – 10 minutes
  • Overview of ambush marketing laws and recent case studies in the UK – 10 minutes



Who Should Attend: In-house counsel, outside attorneys, compliance, communications, media, and other allied professionals interested in advertising law around the world

Program Level: Update

Prerequisites: None

Advanced Preparation: None

 


Moderator:

Allison Fitzpatrick

Davis+Gilbert LLP

 

Faculty: 

José Antonio Arochi

Arochi & Lindner, S.C. Attorneys


Caroline Bouvier

SELARL Bernard-Hertz-Bejot


Brinsley Dresden

Lewis Silkin LLP


Kelly Harris

Harris + co.


David Opijah

Bowmans


Kanu Priya

Kan & Krishme

Topics
Arts, entertainment, and sports Communications and telecommunications Digital and mass media Online and traditional advertising International law
Industries
Marketing and Advertising Telecommunications Technology

Credit Details

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