1-Hour Program
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Overview
With the rapidly changing digital landscape, running a global sweepstakes program or contest has become a multifaceted marketing tactic. Join members of the Global Advertising Lawyers Alliance from the USA, Canada, Columbia, Sweden, and Portugal on a panel discussing key considerations when running a global prize promotion, including:
- Tricks and traps in running multi-jurisdictional promotions
- Country-specific nuisances
- Registration, translation, jurisdiction and other concerns
- Social media influencers and sweepstakes
- User generated content promotions and intellectual property
- Privacy considerations when running global prize promotions