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Labeling, marketing, and advertising are critical parts of a food and beverage company’s business and can be fraught with risk. Although similar in many ways, distinguishing between “labeling” and “marketing and advertising” is an important part of a company’s risk-assessment process. As part of this process, companies in these industries need to be aware of ever-changing trends in labeling litigation and potential regulatory changes (e.g., revised Nutrition Facts panel; definition of “healthy” and “natural”). This One-Hour Briefing will inform attendees of the latest trends in labeling litigation and regulatory enforcement, as well as acceptable marketing and advertising practices for food and beverage companies.
Topics to be covered by Davis Wright Tremaine LLP attorneys Marc S. Roth and Allison B. Condra include:
- The differences between labeling and marketing and advertising
- Recent trends and updates in labeling litigation
- Changes in the labeling regulatory enforcement