1-Hour Program

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Note: This briefing does not offer credit in any jursidiction.

All-Star Business Development Series: Law Firm Leaders on the Changing Environment

  • Discover the strategies and techniques that the most successful partners use to win and keep clients, and what changes they have had to make in light of the Covid-19 crisis
  • Hear how CLOC and alternative legal service providers are impacting business development efforts
  • Discuss the benefits and risks of various business development approaches
  • Understand the big mistakes lawyers make related to pitching business and public relations
  • Learn the different roles that advertising, public relations, business development, and social media play in attorney and law firm marketing

Deborah Brightman Farone, Michael Holmes, Brad S. Karp, Marni Lerner, Michael Swartz

Credit Details

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