1-Hour Program

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This briefing does not offer credit for any jurisdiction.

Legal blogging has proven to be an excellent way for lawyers with sophisticated practices to grow their book of business the old fashioned way – by word of mouth and relationships. But why are some lawyers successful in developing business through blogging, while other lawyers and law firms spend a lot of time blogging and accomplish little?

Please join LexBlog, Inc. Editor-in-Chief Robert J. Ambrogi, and CEO Kevin O’Keefe for a discussion on how legal blogging can build word of mouth and relationships. They’ll address these points and more, including:

  • Why is legal blogging important for business development?
  • Why is a niche so important when you blog?
  • How do you best understand your target audience?
  • How do you develop a following?
  • What makes a good blog post?
  • How can social media be used to complement blogging?

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