11-Hour Program

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Overview

New media outlets and increased digitization continue to create new challenges for advertisers who fight to preserve and increase market share and reach their consumers effectively. This program, updated each year to reflect current legal trends cutting across the advertising industry, is led is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Learn practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.

Topics include
• Learn about promotions and sweepstakes challenges
• Analyze DMCA and CDA issues and when publishers are responsible for what others post
• Manage online behavioral advertising and big data challenges
• Navigate disclosure when the lines between commercial and content are blurred
• Review takeaways regarding labeling and disclosures
• Understand developments related to endorsements, UGC and celebrities
• Analyze effective pricing and incentive structures that work
• Comparative advertising and use of third party brands
• Learn advanced strategies for proper claim substantiation

Special Feature
• Earn one hour of Ethics credit

 

Credit Details