11-Hour Program

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Why You Should Attend

As we begin to move towards a post-pandemic world, advertisers continue to work to preserve and increase market share and reach their consumers effectively. This program, updated each year to reflect current legal trends cutting across the advertising industry, is led is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape, with a special focus on how the pandemic has changed the advertising business model. Learn practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, on-line behavioral advertising, green claims and more, this expansive program will equip you with the tools you need to practice advertising law today.

What You Will Learn

  • Learn about promotions and sweepstakes challenges
  • Hear about updates regarding sustainability and green claims
  • Analyze DMCA and CDA issues and when publishers are responsible for what others post
  • Receive tips for managing risk when interacting with consumers
  • Learn about SAG-AFTRA updates as they relate to influencers
  • Analyze effective pricing and incentive structures that work
  • Understand claim substantiation and comparative advertising

Who Should Attend

Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of contracts, advertising, media, communications, trademark, and consumer protection law will benefit from this program involving environmental claims

**Please note that the live webcast hours are displayed in Pacific Time**


Credit Details

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