1-Hour Program

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“Advertising law” may seem like a narrow topic, but it covers a broad range of legal issues surrounding the creation and publication of advertising. In addition to false advertising issues, advertising materials frequently implicate copyright, trademark, and right of publicity rights, and while it may seem like these risks are lessened on social media, brands who take too many liberties with their social media presence can find themselves in hot water with rights owners.

This Briefing will discuss legal compliance and recent developments in the following areas:

  • The basics of false advertising law, including the difference between express and implied advertising claims and the need for substantiation (20 minutes)
  • A summary of the copyright, trademark, and right of publicity issues that may arise during the creation of advertising (20 minutes)
  • Unique risks relating to advertising on social media, including recent cases against advertisers due to their or their influencers’ online presence and ambush/real-time marketing (10 minutes)
  • A brief discussion on recent developments in influencer marketing and endorsements (10 minutes)

Who Should Attend: In-house counsel, outside attorneys, compliance, and other allied professionals with practices in advertising law

Program Level: Overview

Prerequisites: None

Advanced Preparation: None


Louis P. DiLorenzo

Davis+Gilbert LLP

Paavana L. Kumar

Davis+Gilbert LLP 

Credit Details