Advanced Licensing Agreements 2023

Why You Should Attend

Intellectual property licensing continues to grow increasingly complex with the legal, regulatory and technical landscape constantly evolving. Building and maintaining a successful and effective practice requires that practitioners stay sharp and current in a wide variety of key areas. Whether you are using licensing to develop technology, expand or create market opportunities, develop technology, or generate returns from existing assets, managing licensing transactions requires a broad and deep toolkit. Additionally, whether licensing patents, copyrights, trade secrets or trademarks, the ability to structure, draft and negotiate complex license agreements is critical to a successful transaction. This comprehensive program will feature updates on current legal developments, present case studies highlighting best practices, discuss tactics for negotiating frequently contested issues, and provide guidance on identifying and avoiding common pitfalls.

What You Will Learn

• Advanced considerations in copyright, content, and trademark licensing
• Software licensing
• Walkthrough of the key provisions of a license agreement
• Drafting to account for litigation risks
• Recent developments in legal enforceability of open source licenses
• Special contract issues raised by cloud computing
• Licensing of Big Data
• Life sciences licensing
• Addressing international licensing issues
• Mastering effective negotiation strategies

Who Should Attend

This advanced program is focused on those who already have experience in the substantive area of intellectual property law, and who devote a substantial amount of their practice to licensing.

Special Features:

Earn one hour of Ethics credit

Segments with an asterisk (*) are available only with the purchase of the entire program.

• Opening Remarks* [00:03:09]
• Party Disputes: Litigation and Case Law Update for Licensing Lawyers [01:01:20]
• Patent and Technology Licensing [01:00:46]
• Cloud Computing and Data Licensing [01:32:40]
• Special Licensing Topics: Indemnification and Open Source Issues [01:15:01]
• Strategic Alliances and Other Joint Development Agreements [01:00:00]
• Ethical Considerations in Licensing and What Happens when a Friendly Deal turns Litigious [01:00:04]
• Copyright, Content and Trademark Licensing [01:15:39]
• International Licensing [01:00:27]
• Software Licensing [01:15:59]
• Breakout Session No. 1a—Analysis of a Content License Agreement [00:59:44]
• Breakout Session No. 2a—Analysis of a Technology License Agreement [01:02:21]
• Negotiation Skills and Tactics [01:00:25]

The purchase price of this Web Program includes the following articles from the Course Handbook available online:

• Complete Course Handbook
• Party Disputes—Litigation and Caselaw Update for Licensing Lawyers (2023)
  Ira Levy
• Best Practices for Technology and Patent Transactions: 2023 Update
  Joseph Yang
• Ten Key Data Terms in IT Contracts; An Issue-Spotter (October 19, 2022)
  David W. Tollen
• Cloud Computing Legal Issues (2021)
  Peter J. Kinsella
• The Gripping (Griping?) Topic of (IP) Indemnification
  Erik Oliver
• Closing the Loophole: Open Source Licensing and the Implied Patent License (August 2009)
  Christian H. Nadan
• 10 Questions to Ask About Your Patent Indemnification Provision
  Eleanor M. Yost
• Managing Open Source in the Enterprise (2023)
  Paul H. Arne
• Allocating and Deallocating IP Rights in Joint Ventures and Strategic Alliances (2023)
  Joseph Yang
• Ohio Board of Professional Conduct, Opinion 2020-10 (Issued October 2, 2020)
  Cassidy E. Chivers
• Cicone v. URS Corp., 183 Cal.App.3d 194 (1986)
  Cassidy E. Chivers
• The State Bar of California, Standing Committee on Professional Responsibility and Conduct, Formal Opinion Interim No. 19-0003, Advising Client on Illegal Contract Provisions
  Cassidy E. Chivers
• Vega v. Jones, Day, Reavis & Pogue, 121 Cal.App.4th 282 (2004)
  Cassidy E. Chivers
• Merchandise License Agreement
  Laura M. Franco
• Advanced Trademark Licensing (October 24, 2022)
  Laura M. Franco
• International Considerations in Licensing (December 2022)
  Mark Webber
• International Licensing: Negotiating Successful License Agreements with Japanese Companies (October 21, 2022)
• Intellectual Property Licences and EC Law (2022)
  Jeremy Schrire
• Patent Licensing and Selling: Strategy, Negotiation, Forms, Practising Law Institute, Ch. 12: Licensee Efforts (Second Edition) (October 2021)
  Mark S. Holmes
• Patent Licensing and Selling: Strategy, Negotiation, Forms, Practising Law Institute, Ch. 16: License Negotiations (Second Edition) (October 2021)
  Mark S. Holmes
• Software Licenses (2021) (PowerPoint slides)
  Mark S. Holmes
• The Sample “Can’t Be Evil” NFT License (August 29, 2022)
  Marcelo Halpern
• Specimen Provisions from Technology License Agreements
  Mark S. Holmes
• The Expansion of Persona Rights Through Name, Image and Likeness (2022)
  Mark G. Tratos
• NCAA Division I: Institutional Involvement in a Student-Athlete’s Name, Image and Likeness Activities (October 26, 2022)
  Mark G. Tratos
• NCAA, Interim Name, Image and Likeness Policy—Guidance Regarding Third Party Involvement
  Mark G. Tratos
• Key Considerations in License Agreements Specific to the Life Sciences Industry
  Colin James, Dawn M. Barsy, Catherine Sazdanoff, Marya Postner, Jake Handy
• Licensing Negotiations: Skills and Tactics (2017)
  Marcelo Halpern

Presentation Material

• Thinking about licensing from a litigator's perspective
  Ira Jay Levy
• BEST PRACTICES FOR TECHNOLOGY & PATENT TRANSACTIONS: 2023 UPDATE
  Joseph Yang
• Cloud Computing Legal Issues
  Peter J. Kinsella
• Data Licensing
  David W. Tollen
• Open Source Licensing
  Christian H. Nadan
• Special Licensing Topics: ? The Gripping Topic of Indemnification
  Erik Oliver
• ALLOCATING & DEALLOCATING IP RIGHTS IN ? JOINT VENTURES & STRATEGIC ALLIANCES
  Joseph Yang
• Ethical Considerations in Licensing and What Happens When a Friendly Deal Turns Litigious
  Cassidy E. Chivers
• copyright and content licensing
  Kenneth M. Kaufman
• handout 1
  Kenneth M. Kaufman
• handout 2
  Kenneth M. Kaufman
• handout 3
  Kenneth M. Kaufman
• handout 4
  Kenneth M. Kaufman
• Trademark Licensing
  Laura M. Franco
• International Licensing Panel
  Ako Shimada, Mark Webber, Joseph Yang
• Software Licenses
  Mark S. Holmes
• Analysis of a NFT License
  Marcelo Halpern, Alfred David Steiner, Mark G. Tratos
• handout 1
  Marcelo Halpern
• handout 2
  Marcelo Halpern
• handout 3
  Marcelo Halpern
• handout 4
  Marcelo Halpern
• handout 5
  Marcelo Halpern
• handout 6
  Marcelo Halpern
• Licensing Issues in the Life Sciences Industry
  Dawn M. Barsy, Jake Handy, Marya A. Postner, Ph.D.
• handout
  Mark G. Tratos
• Licensing Rights of Publicity?
  Mark G. Tratos
• Specimen Provisions from Technology License Agreements
  Mark S. Holmes
• Licensing Negotiations: Skills and Tactics
  Marcelo Halpern

Why You Should Attend

Intellectual property licensing continues to grow increasingly complex with the legal, regulatory and technical landscape constantly evolving. Building and maintaining a successful and effective practice requires that practitioners stay sharp and current in a wide variety of key areas. Whether you are using licensing to develop technology, expand or create market opportunities, develop technology, or generate returns from existing assets, managing licensing transactions requires a broad and deep toolkit. Additionally, whether licensing patents, copyrights, trade secrets or trademarks, the ability to structure, draft and negotiate complex license agreements is critical to a successful transaction. This comprehensive program will feature updates on current legal developments, present case studies highlighting best practices, discuss tactics for negotiating frequently contested issues, and provide guidance on identifying and avoiding common pitfalls.

What You Will Learn

• Advanced considerations in copyright, content, and trademark licensing
• Software licensing
• Walkthrough of the key provisions of a license agreement
• Drafting to account for litigation risks
• Recent developments in legal enforceability of open source licenses
• Special contract issues raised by cloud computing
• Licensing of Big Data
• Life sciences licensing
• Addressing international licensing issues
• Mastering effective negotiation strategies

Who Should Attend

This advanced program is focused on those who already have experience in the substantive area of intellectual property law, and who devote a substantial amount of their practice to licensing.

Special Features:

Earn one hour of Ethics credit