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Why You Should Attend:
Over the past decade, social media has become the primary way that companies interact with consumers and promote their products and services. This is no surprise, given how popular social media platforms have become; for example, Facebook, Instagram, WeChat, WhatsApp, YouTube and, most recently, TikTok have each surpassed one billion active monthly users, while other platforms such as Discord, LinkedIn, Pinterest, Reddit, Snapchat, Twitch and Twitter attract hundreds of millions of users each month. Brands need to be where their customers are, and those customers are on social media.
The statistics are eye-popping:
• 4.7 billion people, over half of world’s population, uses social media;
• Over 97% of the Fortune 500 uses social media;
• 72% of companies look to social media to guide their business decisions;
• 55% of consumers are exposed to new brands via social media; and
• 78% of consumers are willing to purchase products from companies with which they have had a positive social media experience with the company.
However, along with the exciting marketing opportunities presented by social media come challenging new legal issues. In seeking to leverage social media to promote and grow its business, is your company taking the time to identify and address the attendant legal risks? Moreover, social media is continuing to evolve, with the metaverse just over the horizon; is your company staying on top of the new risks created as social media platforms transform into highly interactive, immersive virtual environments? This program is designed to assist you in helping to identify existing and emerging social media legal risks and to provide practical insights into approaches for mitigating such risks.
What You Will Learn:
At the conclusion of this program, participants will be able to:
- Understand how social media is creating new business opportunities – and new legal risks – for businesses
- Identify key legal hurdles and potential solutions in making marketing uses of user-generated content
- Anticipate social media marketing risks, including in connection with the use of social influencers and native advertising
- Understand emerging privacy law developments relating to social media and mobile apps
- Grasp the nature of the metaverse and associated legal considerations
- Gain practical insights for handling real-world issues raised by corporate use of social media and mobile apps
- Avoid common ethical pitfalls when using social media
Who Should Attend:
This program is designed for both in-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media.
 Source: Datareportal, “Global Social Media Statistics,” https://datareportal.com/social-media-users#:~:text=Analysis%20from%20Kepios%20shows%20that,since%20this%20time%20last%20year.
 Source: Entrepreneur, “97% of Fortune 500 Companies Rely on Social Media,” https://www.entrepreneur.com/article/366240.
 Source for Items 3-5: SproutSocial, “7 Statistics That Prove the Importance of Social Media Marketing in Business,” https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/.