1-Hour Program

See Credit Details Below


This program does not offer CLE credit in any jurisdiction. 

With the war for talent and seismic shifts in the economy, professional service firms are facing tough times ahead. Add to the forecast that in-house legal counsel are (rightfully) demanding quantifiable change on the diversity and ESG front, and it's no wonder many law firms believe they are in the cross-hairs.

At this point, collaboration (and more specifically, smart collaboration) between lawyers and professional staff is not a nice to have. It’s an imperative. Heidi K. Gardner, PhD, the author of the best-selling book Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos will speak on this subject. A Distinguished Fellow at Harvard Law School, she was previously a professor at Harvard Business School and a consultant at McKinsey & Co. With Ivan A. Matviak, she co-founded the research and advisory firm Gardner & Collaborators. She will join us to talk about her new book, Smarter Collaboration, and how organizations are implementing the principles of smart collaboration. She’ll share findings from her latest research as well as practical tips and advice from the new book due out in November.

Heidi will be joined by Deborah Brightman Farone, a management consultant in the strategic marketing area and the former CMO of Cravath and Debevoise.  Deborah will provide insights into how firms are using collaboration and good business strategy to attract business, enhance recruiting and create a culture where innovation can thrive.  Her advisory practice focuses on helping professional service firms and individual lawyers with their marketing strategy, business development, and strategic planning, as well as moderating and speaking at professional service firm partner retreats and workshops. Deborah’s book, “Best Practices in Law Firm Business Development and Marketing,” was published in 2019 by PLI. 


Key areas of discussion include:

  • What is the argument for smart collaboration and why does it matter? (12 minutes)
  • How can you take the success stories utilizing smart collaboration principles and apply them to your own firm? (12 minutes)
  • What role does smart collaboration play in strategic planning and business development? (12 minutes)
  • How do personal branding and a collaborative environment intersect, and can you have both within a firm? (12 minutes)
  • What does collaboration mean in terms of recruitment and DEI? (12 minutes)


Who Should Attend:  In-house counsel, outside attorneys, and allied professionals with an interest in marketing strategy, business development, strategic planning and smart collaboration

Program Level: Overview

Prerequisites: None

Advanced Preparation: None


Credit Details

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