1-Hour Program

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Developing persuasive consumer survey evidence is often times a vital necessity in Lanham Act disputes involving trademarks and advertising.  Drawing on recent case law developments, this presentation covers important issues that demand special attention from trial counsel and their experts, including selection of the correct survey population, designing proper questions, thinking through the best options for survey stimuli, and much more.  Whether you are already a pro at designing or critiquing consumer surveys, or you are just getting into the arena, this Briefing by a consumer survey expert and trial lawyer provides practical insights and tips for any trademark trial lawyer.

Our speaker will discuss:

  • Avoiding recent problems with survey stimuli (20 minutes)
  • Defining the correct survey population (20 minutes)
  • Selecting the best survey design for your case (10 minutes)
  • Thinking through whether survey evidence should be used (10 minutes)


Who Should Attend:  In-house counsel, outside attorneys, and other allied professionals with an interest in consumer surveys as they relate to IP litigation, trademark or advertising law

Program Level:  Overview

Prerequisites: None

Advanced Preparation: None



J. Michael Keyes

Consumer Survey Expert, IP Litigation Partner, and Trial Group Co-Head

Dorsey & Whitney LLP


Credit Details

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