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With the new year comes the opportunity to assess your practice, evaluate your revenue goals and craft a strategic business development plan.
In this session Trish Lilley, Chief Marketing and Business Development Officer at Stroock & Stroock & Lavan LLP will explore crafting a strategic business plan fueled by:
- Strategic goal-setting
- Targeting specific markets and client profiles
- Leveraging leadership roles for BD
- Incorporating BD and client feedback into your practice DNA
- Zeroing in on your differentiators and market advantages
- Drafting a stellar bio as your primary BD tool
You will come away with a clear understanding of how to align your business development activities with your revenue goals.