1-Hour Program

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This program does not offer credit in any jurisdiction.

With the new year comes the opportunity to assess your practice, evaluate your revenue goals and craft a strategic business development plan.

In this session Trish Lilley, Chief Marketing and Business Development Officer at Stroock & Stroock & Lavan LLP will explore crafting a strategic business plan fueled by:

  • Strategic goal-setting
  • Targeting specific markets and client profiles
  • Leveraging leadership roles for BD
  • Incorporating BD and client feedback into your practice DNA
  • Zeroing in on your differentiators and market advantages
  • Drafting a stellar bio as your primary BD tool

You will come away with a clear understanding of how to align your business development activities with your revenue goals.


Credit Details

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