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Overview
Why You Should Attend
This program will explore the risks that are hidden beneath the surface of some of the most commonly used website technologies on the internet.
Many companies with a significant online presence routinely use a host of different back-end tools, features, and software on their websites for marketing, analytics, and optimization purposes. These seemingly innocuous everyday tools appear to be widely accepted as the norm and are universally employed without any nefarious intent. However, these commonplace technologies carry significant litigation risks of which clients are often unaware. Unbeknownst to the website operators, the tools that have become a core part of their operations, or worse, have been left in use without returning any tangible benefit, can create liability for potential data misuse in violation of a variety of state and federal data privacy laws.
Participants will learn how to identify the relevant technologies and how they work, gain understanding of the features that present risk, and learn best practices for risk mitigation. Participants will also learn how these risks manifest into significant lawsuits, exposing companies to millions of dollars in liability and potential class action exposure. Attendees will learn about the specific types of claims that are brought by plaintiff’s counsel, how those claims are prosecuted, how defense counsel approaches defending those claims, and how insurance carriers are reacting to cyber claims trends.
What You Will Learn
At the completion of this program, participants will be able to:
- Recognize the legal risks inherent in widely used website technology
- Advise clients on best practices to minimize legal risk while using website technology
- Identify the types of claims that are commonly filed against companies using this technology
- Identify potential issues affecting insurance coverage if a lawsuit or claim arises
- Advise clients on ways to enhance privacy practices with already-deployed technology
Who Should Attend
This program is designed for in-house counsel, outside attorneys, and other professionals who provide advice on identifying and managing risk associated with analytics software, online marketing and advertising tools, data brokering, and new product roll-out.
Program Level: Overview
Prerequisites: An interest in identifying, understanding, and managing risk associated with analytics software, online marketing and advertising tools, data brokering, and new product roll-out.
Advanced Preparation: None