Vijay’s practice centers on intellectual property, with a particular focus on trademark and copyright matters. Vijay has represented clients in both federal district and appellate courts in intellectual property, trade secret, and other commercial disputes. He also represents clients in ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB). Vijay has co-authored amicus appellate briefs for The International Trademark Association (INTA) in influential trademark and false advertising cases, including cases before the Supreme Court of the United States and the Third Circuit Court of Appeals. Vijay also assists clients with US and international trademark registration, counseling, licensing, portfolio management, and enforcement. Vijay's clients include acclaimed restaurants, award-winning international wineries, retailers, clothing and jewelry designers, and biomedical and tech companies.

Vijay is a frequent writer on topics in trademark and copyright law. He has published articles, or has been quoted or referenced, in various publications, such as The Financial Times, Managing IP online magazine, The Recorder, the ABA Journal, BusinessWeek, and the San Francisco Chronicle. Vijay has taught for Practising Law Institute (PLI) on trademark litigation and other topics in trademark law since 2010. He has also taught intellectual property for the Bordeaux School of Management and has served on the faculty of the Mind The Bridge startup school in San Francisco.

Vijay is a member of the State Bar of California, and the International Trademark Association, for whom he serves on the Leadership Development Committee. He served on the Board of Governors of UC Hastings College of the Law from 2012 to 2018. He is admitted to practice before the United States District Court for the Northern, Eastern, Central, and Southern Districts of California, the Second Circuit Court of Appeals, the Ninth Circuit Court of Appeals, and the United States Supreme Court. Vijay has been named to the prestigious WTR 1000 ranking of the world’s top trademark attorneys since 2015. He has also been named to the Super Lawyers list in IP litigation since 2015 and was a Super Lawyers Rising star from 2010 to 2014.

Vijay is an avid amateur chef, and loves to try new and interesting recipes. He is also nearly fluent in Italian, which aids him immensely when ordering dinner at Italian restaurants, watching Fellini films, or working with Italian companies.

Special Expertise:

  • Intellectual Property, trade secret, and commercial litigation
  • Trademark clearance, counseling, prosecution, portfolio management, and enforcement


  • Swarthmore College: Bachelor of Arts, Biology
  • University of California, Hastings College of Law: Juris Doctor