Vernon G. Chu is the General Counsel for BBC Worldwide - Americas (BBCWA), with responsibility for all legal matters affecting BBCWA in the United States, Canada and Latin America. He oversees policy and compliance issues in the territory including fair-trading, editorial standards, advertising guidelines, trademark and copyright policy. He is involved with oversight of BBCWA’s joint venture SVOD service, BritBox, and its joint venture cable channels, BBC America, BBC Canada, BBC Earth and BBC Kids, and all legal aspects of BBCWA’s television licensing business, theatric film and consumer products business, which includes DVD, digital entertainment, live events, the BBC Direct marketing and catalogue business and merchandising. He also oversees BBCWA’s content and production business in Los Angeles which produces US network shows such as Dancing With The Stars, Top Gear and Life Below Zero. BBCWA is the wholly owned subsidiary of BBC Worldwide Limited, the commercial consumer arm of the British Broadcasting Corporation (BBC).
He was graduated from the Wharton School in Philadelphia in 1982 with a degree in accounting and economics. In 1985 he received his MBA from Cornell University in Ithaca, New York. A year later, he graduated Cum Laude from Cornell Law School.