Since 1981, Jacob Jacoby has held an endowed chair as the Merchant’s Council Professor of Consumer Behavior and Retail Management at New York University’s Leonard N. Stern Graduate School of Business.

Jacob Jacoby obtained his PhD in Psychology (with minors in Statistics and Sociology) from Michigan State University in 1966.

From September 1965 through August 1968, he served on active duty as a U.S. Air Force officer.

From September 1968 through June 1981, he was a Professor of Psychology and Head of the Consumer Psychology Program at Purdue University.

Jacoby’s qualifications include those as an award-winning scholar and those as an expert.