Genevieve Burch is VP, Legal and Associate General Counsel at WX Brands.  Her practice encompasses all aspects of the legal affairs of the company, including global trademark and intellectual property matters, agreements, acquisitions, strategic ventures, regulatory advice, litigation management, policy analysis and development, and corporate matters. 

Prior to joining Winery Exchange, Genevieve worked at Apple and Cisco as a trademark attorney.  Genevieve started her legal career at Morrison & Foerster in the Technology Transactions and Trademark departments.  Genevieve has a JD from Boalt and a BS in Civil Engineering from Stanford.