Eric Rudich, Ph.D. has been providing jury research and consulting services for approximately 20 years. He has worked on over 500 cases in venues throughout the United States including over 100 intellectual property cases.  He regularly works with trial teams to develop themes and storylines, advise on visual strategies, create jury profiles and prepare witnesses.  

Dr. Rudich regularly leverages technology and utilizes analytics to help his clients gain insight into how individuals analyze and ultimately decide his clients’ cases and to evaluate litigation risk.  As a social psychologist, Dr. Rudich evaluates how jurors’ emotions, perceptions, moral outlook, and attitudes influence their verdict determinations.  He also advises clients in intellectual property cases on ways to simplify complex technical concepts to educate and persuade juries and judges.  Some of Dr. Rudich’s noteworthy clients include Google, Apple, Samsung, Adobe, Shire, and Toshiba. 

Dr. Rudich also has appeared as an invited guest on CourtTV and MSNBC, regularly conducts CLEs, spoken at legal seminars and conferences, and published several articles in leading legal journals.


University of North Carolina at Chapel Hill, Chapel Hill, NC

Ph.D, Social Psychology

Florida Atlantic University, Boca Raton, FL

M.S., Experimental Psychology

University of Florida, Gainesville, FL

B.S., Psychology

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