Aaron Kotok is Managing Director at AdvanceLaw, a market solution for over 240 GCs (including Nike, PayPal, Honeywell, Apple, Mastercard, McDonald's, Panasonic, Airbus, and Clorox) who share feedback and retain the best lawyers at the most innovative firms in the world. A trusted advisor to Fortune 500 GCs, legal operations professionals, and their teams, as well as to AmLaw 200 law firm leaders, CMOs, and partners, Aaron is responsible for engagement with key GC clients and firms, and the broader legal industry. He leads the company’s signature data-based project examining relationships between clients and firms, the GC Thought Leaders Experiment.
Previously, Aaron led the CEB Leadership Council for Legal Executives (formerly known as the General Counsel Roundtable, now part of Gartner), a global advisory organization serving large company GCs and in-house teams. He was responsible for strategy, business and people management, operations, and product development, and was a member of CEB's Advisory Leadership Group, helping shape firm-wide policy.
In prior CEB roles, he managed client service and research teams, and presented to hundreds of GCs on department challenges, including risk management, law firm management, as well as team structure and productivity. Aaron created and led a legal operations cohort to assist and advise companies in records management, law department technology, talent management, and law firm spend.
Aaron is a frequent contributor to legal industry publications, and a sought-after speaker at industry events and conferences. Over the course of his career, Aaron has presented at many in-house legal teams’ strategy sessions and law firm partnership retreats.
Aaron began his legal career as a real estate attorney with Venable LLP in Washington, DC, with a focus on borrower-side commercial real estate deals, including acquisitions, sales, development, and leasing. He also spent time at Gerson Lehrman Group (GLG) helping build and manage relationships with law firms (as clients and experts) and to source expertise for law firms’ client development, competitive intelligence, primary research, testimony, and consulting needs.
Aaron currently serves as the Vice Chair of the Board of Appeals for the City of Gaithersburg, in Maryland, where he lives with his wife and four children. He received his J.D. from Harvard Law School and his B.A., summa cum laude, in International Relations and American History from the University of Pennsylvania.