FacultyFaculty/Author Profile

Willard Alonzo Stanback

Willard Alonzo Stanback, P.C.

New York City And Trenton, NJ, USA


Willard A. Stanback is the principal of the law firm, WILLARD ALONZO STANBACK, P.C.  Mr. Stanback relaunched the law firm in January of 2011 (the law firm previously provided services in 1997 and 1998).  With offices in Trenton, NJ and New York City, the law firm provides services and counseling in technology law and licensing, intellectual property law, media and entertainment law, and business law.

Prior to the relaunch of his practice, Mr. Stanback was Senior Vice President, Legal Affairs for Scripps Networks (a division of Scripps Networks Interactive, Inc.), which owns and operates HGTV, Food Network, DIY Network, Cooking Channel, Great American Country, and Travel Channel.  In this position, Mr. Stanback was responsible for negotiating various types of agreements and evaluating new business opportunities. He was the lead attorney supporting Scripps Networks' distribution and international departments, representing its operations and IT departments, and managing its intellectual property portfolio.  Prior to joining Scripps Networks, Mr. Stanback launched his own private practice (for the first time) with offices in New York City and Philadelphia.  Prior to that, he served as senior counsel for SEGA Channel, a network that electronically distributed videogames to cable television subscribers. Mr. Stanback has also served as an associate at Reed Smith in Philadelphia, PA and at Morgan & Finnegan in New York, NY.

An author of several papers and articles, Mr. Stanback has also participated as a speaker at various conferences. The titles of some of the seminars in which Mr. Stanback participated as a panelists include: "TV's New Model: Broadcast vs. Cable," "Strategic Differences Between Negotiating with a Cable/Broadcast/Radio Station"; "Licensing and Litigation: What to Do When Things Go Awry"; "Cable 101: The Future of Television"; and "Emerging Interactive Multimedia Technology".

Mr. Stanback is a 1989 graduate of the University of Virginia's School of Law and a 1986 graduate of the University of Virginia's School of Engineering and Applied Sciences, with a Masters of Engineering degree in Systems Engineering. He received his undergraduate degree in 1985 from the Massachusetts Institute of Technology in Mechanical Engineering. He has been registered as a Patent Attorney with the U.S. Patent and Trademark Office and admitted to the bars of New York, New Jersey, District of Columbia, Pennsylvania, and the United States Court of Appeals for the Federal Circuit, and is licensed in Tennessee. In 2011, Mr. Stanback became a Certified Licensing Executive.

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