FacultyFaculty/Author Profile

Tracy LaLonde

Akina Corporation
Chicago, IL, USA

Tracy LaLonde is a Partner with Akina and has worked with law firms and companies to create a competitive advantage with its human resource talent. At Akina, she helps lawyers, practice groups and law firms develop sustainable skills in business development, as well as in leadership and communication.  She regularly coaches partners to grow their practices and provides training workshops to attorneys at all levels to help them find their voices and focus on the "how" in business development. Tracy has spoken many times with the Legal Marketing Association and the Professional Development Institute. Some of those topics include Creating Conversations that Lead to Business, Coaching Attorneys to Develop Business, Marketing Yourself from the Inside Out, 10 Steps to Running a High Impact Pitch Meeting.

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