transcript   Transcript

Top Trademark Cases in China: How These Decisions Impact Your Business and Brands

Recorded on: Jul. 14, 2017
Running Time: 01:01:42

Full Transcript:

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Taken from the briefing Top Trademark Cases in China: How These Decisions Impact Your Business and Brands recorded July, 2017 in New York.

For fifteen consecutive years, China has been the world’s No. 1 country for receiving and processing the most trademark filings. To put that in perspective, the number of trademarks filed in China in 2015 alone was three times more than the combined trademark filings made in the United States and the European Union (2nd and 3rd place respectively). The trademark filing number in 2016 was more than 3.5 million. This means more brands are flooding to China. This also means the need to understand exactly how China’s trademark system works is more pressing than ever.

Lecture Topics  [01:01:42]

The presentation will focus on landmark cases that answer the following questions:

  • What is one of a global brand’s greatest fears when doing business in China? And when this fear became a reality, what are the lessons learned? (New Balance; 2016)
  • What is the landmark case showing the Chinese court’s attitude against infringers – particularly against bad faith / online counterfeiters? (Uniqlo, fake Samsung cell phone case, and criminal trademark prosecution; 2016)
  • How does one protect the “look” of a product in China? (Rimowa; 2016)

The program therefore focuses on one central issue in China: enforcement. Whether it’s an enforcement against a Western brand, or enforcement by a Western brand targeting infringers in China. It’s a how-to discussion with practical tips.

Presentation Material

  • 3 Key Trademark Cases in China
    Amy Hsiao
Amy Hsiao ~ The Sladkus Law Group
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