transcript   Transcript

Technology and Consumer Engagement: Reaching Consumers in a Digital World

Recorded on: Oct. 10, 2017
Running Time: 01:30:44

Full Transcript:



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Taken from the Web Program Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017 recorded October 2017 in New York.

Technology and Consumer Engagement: Reaching Consumers in a Digital World [01:30:44]
  • How technology impacts consumer outreach
  • The rise of social media as a dominant communications vehicle
  • How do consumer protection laws apply to digital marketing campaigns
  • What are the regulatory hot buttons affecting digital marketers today?
  • Reaching consumers on mobile devices via text message

The purchase price of this segment includes the following article from the Course Handbook available online:

  • U.S. Federal Trade Commission, Enforcement Policy Statement on Deceptively Formatted Advertisements
    Marc S. Roth
  • U.S. Federal Trade Commission, The FTC’s Endorsement Guides: What People Are Asking (May 2015)
    Marc S. Roth
  • U.S. Federal Trade Commission, 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising
    Marc S. Roth
  • U.S. Federal Trade Commission, Sample Education Letter to Social Media Influencer
    Marc S. Roth
  • U.S. Federal Trade Commission, Native Advertising: A Guide for Businesses (December 2015)
    Marc S. Roth

Presentation Material

  • Technology and Consumer Engagement: Reaching Consumers in a Digital World
    Marc S. Roth
(s)
Marc S Roth ~ Davis Wright Tremaine LLP
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