FacultyFaculty/Author Profile

Suemyra A. Shah

Manatt Phelps & Phillips LLP

New York, NY, USA


Suemyra A. Shah is an associate in Manatt's Advertising, Marketing and Media practice and is based in the New York office. She advises clients in matters relating to advertising practices, intellectual property, rights of publicity, licensing, sweepstakes and promotions, endorsements and testimonials, privacy and social media. Ms. Shah reviews advertising campaigns and counsels clients on how to comply with complex federal and state regulatory requirements and intellectual property laws. She drafts and negotiates a wide variety of agreements, licenses, and releases, such as talent and brand ambassador agreements, sponsorship agreements, product placement agreements, service agreements, website terms and conditions and privacy policies.

Prior to joining Manatt, Ms. Shah was an associate at a New York City law firm. She has a broad background in transactional matters relating to intellectual property licensing, brand ambassador and talent endorsement deals, sweepstakes and promotions, agency-client agreements, content production and game development. Ms. Shah's experience also includes responding to regulatory inquiries and investigations involving state attorneys general and the Federal Trade Commission.

Prior to entering the practice of law, Ms. Shah worked in marketing with Current TV, formerly an American television channel, and the American Film Institute's Digital Content Lab, an R&D incubator for new forms of digital entertainment.

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