transcript   Transcript

Storytelling for Trial Attorneys

Recorded on: Jan. 25, 2017
Running Time: 01:02:45

Full Transcript:

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Taken from the briefing Storytelling for Trial Attorneys recorded January, 2017 in New York.

To keep a jury (or even a judge) engaged and persuaded by your side of the story, you need to tell a story.  Telling a story is not an easy thing to do.  Few of us are John Grisham and few cases lend themselves to a John Grisham narrative. That said, models for storytelling abound –Pixar, Steve Jobs’ Apple launches, and MLK’s “I have a dream” speech.  Trial lawyers should be cognizant of those models when preparing their openings and closings.  

Lecture Topics  [01:02:45]

Some of the questions to be addressed by Antony B. Klapper of A2L Consulting include: 

  • What are the features or elements of a good opening statement? 
  • What are some examples of some of the best stories told in court and what made them so good?
  • Why are stories important, if at all, for juries to hear?
  • Can even a boring, highly technical legal and factual case be told as a story?
  • Can an opening or closing go too far in their appeal to emotion?
  • Are legal and factual chronologies the most effective way to tell a story?
  • Does the trial story have to contain some operating theme or principle that each side espouses?  Or, are the facts enough without trying to fit them into some value construct?
  • How do you know if your opening statement or closing argument is effective?
  • When should you start putting your opening together?
  • How do you put an opening or closing together?
  • What is the interrelationship between storytelling and the use of litigation graphics?

Presentation Material

  • Storytelling for Trial Attorneys
    Antony B. Klapper
Antony B Klapper ~ A2L Consulting
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