transcript   Transcript

Social Media Issues in "Technotainment"

Recorded on: Oct. 17, 2017
Running Time: 00:59:32

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Taken from the Web Program "Technotainment" 2017: Distributing Content Across Multiple Platforms recorded October 2017 in New York.

Social Media Issues in "Technotainment" [00:59:32]

Now more than ever, an effective social media strategy is a mandatory part of any marketing campaign or similar effort to gain audience exposure. This panel will review the evolving legal parameters around social media marketing, including such hot topics as the recent developments involving FTC rules regarding endorsement and evolving best practices for trademark use guidelines in a world where the public is encouraged to promote a brand.

Annie Allison

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Social Media and Brands: Legal Challenges and How to Handle Them
    Erin S. Hennessy

Presentation Material

  • What the Tweet?!: Protecting Your Brand Online
    Annie Allison
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Annie Allison ~ Bracewell LLP
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