transcript   Transcript

Social Media Issues in "Technotainment"

Recorded on: Oct. 17, 2017
Running Time: 00:59:32

Full Transcript:

If you are a Privileged Member, just log in and start reading now! If you are not a Privileged Member, please click here to learn how unlimited access to PLI programs may be right for you and your firm.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.

Taken from the Web Program "Technotainment" 2017: Distributing Content Across Multiple Platforms recorded October 2017 in New York.

Social Media Issues in "Technotainment" [00:59:32]

Now more than ever, an effective social media strategy is a mandatory part of any marketing campaign or similar effort to gain audience exposure. This panel will review the evolving legal parameters around social media marketing, including such hot topics as the recent developments involving FTC rules regarding endorsement and evolving best practices for trademark use guidelines in a world where the public is encouraged to promote a brand.

Annie Allison

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Social Media and Brands: Legal Challenges and How to Handle Them
    Erin S. Hennessy

Presentation Material

  • What the Tweet?!: Protecting Your Brand Online
    Annie Allison
Annie Allison ~ Bracewell LLP
Transcript FAQ's
  • How Can I Access Transcripts?
    You must be a Member in good standing.

  • Can I access the Video?
    Yes, you can access the video if you have the Adobe Flash plugin installed. Click on the video camera icon when you mouse over each paragraph. The media will begin playback at that point.

  • Can I get CLE credit for reading the transcript?
    No, CLE credit cannot be earned for reading a transcript. CLE credit is issued only for verified attendance while watching a web program. If seeking credit, please verify the program's eligibility for credit and expiration date in your jurisdiction on the web segment launch page before commencing the program.

  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2018 Practising Law Institute. Continuing Legal Education since 1933.

© 2018 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.