FacultyFaculty/Author Profile
Sinjin  Bain

Sinjin Bain

EA Partners
Vice President and General Manager
Redwood City, CA, USA


Sinjin Bain is currently EA V.P. & Global General Manager of EA Partners. Prior to his current role he has been an Executive Producer, COO and Worldwide Business development at the Vice President level at EA for over 13 years. Mr. Bain has Executive Produced multiple #1 charting games on Console, PC, and Handheld platforms resulting in over $2B in revenue for EA.

2011 - Present:  V.P & Global General Manager, EA Partners
2007 - 2011:  V.P. Worldwide Business Development, EA Partners
2006 - 2007:  V.P. WW Head of Production, EA Partners
2004 - 2006:  V.P., Studio Executive & Executive Producer - The Simpsons & The Sims
2001 - 2004:  V.P., Studio C.O.O. & Executive Producer - Sims Console / Handheld, EA / Maxis
1999 - 2001:  V.P. & Executive Producer - The Sims Franchise, EA / Maxis
1986 - 1999:  President & General Manager - PyroTechnix / Sierra Online (Founder of PyroTechnix purchased by Sierra)


1998 - 2007 Executive Produced titles:

  • 2007 - Rock Band
  • 2006 - The Simpsons  (7M units:  PS3 / 360 / PS2 / DS)
  • 2005 - Sims 2:  Console / Handheld / Mobile (5M LT sales)
  • 2005 - The Sims 2:  University (#1 PC chart position:  4M units - PC)
  • 2004 - The Urbz: Sims in the City (4M units:  PS2, Xbox, GC, GBA, DS)
  • 2003 - The Sims Bustin' Out (4M units:  PS2 / Xbox / GC / GBA)
  • 2002 - The Sims Get a Life (#1 Console chart position:  4M units sold - AIAS Console Family Game of the Year)
  • 2001 - The Sims: Livin' Large (#1 PC chart position:  4M units - PC)
  • 1998 - Return to Krondor  
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