FacultyFaculty/Author Profile
Sheila A. Millar

Sheila A. Millar

Keller & Heckman LLP

Washington, DC, USA


Sheila A. Millar, a partner with the law firm of Keller and Heckman LLP, counsels corporate and association clients on regulatory compliance and public policy issues.

Ms. Millar advises clients on an array of advertising, marketing and privacy issues.  She represents clients in legislative, rulemaking and self-regulatory actions, advises on claims, and assists in developing and evaluating substantiation for claims. She also has extensive experience in privacy, data security and cybersecurity matters.  She helps clients develop website and app privacy policies, data security and access procedures, manage trans-border data flows, respond to data breaches and create training programs. She assists clients on digital media issues, helping them develop social media, blogging and user-generated content policies, and to understand advertising technology and online behavioral advertising issues.  Ms. Millar also works with clients to navigate the array of federal and state requirements governing contests and sweepstakes, and advises on gift cards, coupons and rebates.  She represents clients on advertising and privacy matters before the Federal Trade Commission (FTC), the Children’s Advertising Review Unit (CARU), the National Advertising Division (NAD), as well as in connection with investigations by state regulatory bodies and Attorneys General.

Ms. Millar counsels consumer product and industrial manufacturers, distributors and retailers on risk management and product safety strategies.  She represents them in legislative and regulatory policy matters, and advises on compliance with laws administered by the Consumer Product Safety Commission (CPSC), as well as green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.

Ms. Millar is a vice chair of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chairs its Working Group on Sustainability. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at FTC workshops on advertising literacy, children's privacy and self-regulation. Ms. Millar is a frequent speaker and author.

Sheila A. Millar is associated with the following items:
CHB Chapters  CHB Chapters The Scrutiny Continues: Social Media Activities Continue to Draw Consumers and Consumer Protection Enforcement Alike (July 22, 2016) - Advertising Law Institute 2016, Monday, October 24, 2016
Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny (July 14, 2015) - Advertising Law Institute 2016, Monday, October 24, 2016
Developments in “Made in the USA” Claims - Advertising Law Institute 2017, Thursday, September 14, 2017
Recent Developments in “Green” Claims - Advertising Law Institute 2017, Thursday, September 14, 2017
Memorandum of Law in Support of Plaintiffs’ Unopposed Motion for Preliminary Approval of Settlement, Approval of Form Notice, and Scheduling of Final Approval Hearing: Tanya Mayhew, Tanveer Alibhai, and Tara Festa v. Kas Direct, LLC and S.C. Johnson & Son, Inc., Case No. 16 CV 6981 (VB) (S.D.N.Y. Aug. 4, 2017) - Advertising Law Institute 2017, Thursday, September 14, 2017
(In Chambers) Order Re Defendant’s Motion to Dismiss Amended Consolidated Complaint (Dkt. 48): Shane Michael v. Honest Company, Inc., Case No. LA CV15-07059 JAK (AGRx) (C.D. Cal. Dec. 6, 2016) - Advertising Law Institute 2017, Thursday, September 14, 2017
Web Segment  Web Segment Lessons in Disclosures on Packaging and Labeling - Advertising Law Institute 2017, Thursday, October 19, 2017
MP3 Audio  MP3 Audio Lessons in Disclosures on Packaging and Labeling - Lessons in Disclosures on Packaging and Labeling, Thursday, October 19, 2017
Transcripts  Transcripts Lessons in Disclosures on Packaging and Labeling - Lessons in Disclosures on Packaging and Labeling, Thursday, October 19, 2017
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Lessons in Disclosures on Packaging and Labeling - Lessons in Disclosures on Packaging and Labeling, Thursday, October 19, 2017
On-Demand Web Programs  On-Demand Web Programs Advertising Law Institute 2017, Friday, October 20, 2017, San Francisco, CA
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