FacultyFaculty/Author Profile

Shalom C. Stephens

Creative Zing Promotion Group

Orlando, FL, USA


Ms. Stephens joined Creative Zing Promotion Group as Advertising and Promotions counsel in 2007.  At Creative Zing, Ms. Stephens is responsible for counseling the business on all aspects of advertising, marketing and promotions issues for the agency’s clients.  Additionally, Ms. Stephens maintains her own private practice where she regularly counsels clients in the areas of advertising, marketing, sweepstakes and promotions and Internet law.  She counsels clients on compliance with federal and state regulatory requirements, especially those in connection with e-mail, sweepstakes, contests, games and other marketing activities.  She drafts and negotiates a wide variety of agreements, such as talent and sponsorship agreements, sweepstakes, contest and games official rules, website terms and conditions and privacy policies.  She also counsels clients on issues pertaining to state co-venturer laws and charitable sales promotions.

Ms. Stephens received her JD from New York Law School in 2006 and her BA in Russian and Eurasian Studies from Mt. Holyoke College in 1994.  Ms. Stephens was an associate in the Entertainment, Media and Technology group at Sheppard, Mullin, Richter & Hampton.  During law school, she worked as a paralegal in the Advertising, Marketing and Media group at Manatt Phelps and Phillips and Hall Dickler Kent Goldstein and Wood.  She was also the Business Editor of Media Law and Policy.  Ms. Stephens spent the first part of her career working as an account executive in advertising and sales promotion managing the accounts of several large package goods companies and media outlets.

Ms. Stephens is a member of the Promotion Marketing Association’s Legal Affairs Committee and was the editor of the Promotion Marketing Law, Seventh Edition book published by the Promotion Marketing Association. She is also a frequent speaker on the topic of Promotion Law at industry conferences.
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